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The Oozinator has garnered scrutiny because of its television marketing campaign.
Critics claim that through innuendo, either purposely or innocently, the toy is an approximation of various sexual acts.
Its main television ad shows a boy with the toy shooting other, though unarmed, children with the ooze function. In response to the ad, Steve Hall from AdRANTS said "The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering."